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Jana Cruder, Shift Media Productions & Idea Farmer —- World Surf League content creation shoot with pro surfer Rosy Hodge for BEACHWAVER directed by Jana Cruder, Cinematography by Eric Soboleski, sound and editing by Javier Mosquera, production support by Zebu Recchia.

Content Creation Library including motion and stills for Los Angeles First Entertainment Credit Union. This 3 day shoot included 3 day in the life of creation scenarios around real industry professionals.

DP Erik Soboleski was contracted to support the visual creation of this piece for Kendal Jenner and Writer / Director Liz Goldwyn.



19 min completed OCT 2017



Directed by Jana Cruder

Cinematography Eric Soboleski

Edited by Javier Mosquera

Budget $45,000    Running Time US 19 min     Release Date Oct 31, 2017


Josie - Alicia Henry, Young Josie - Zoey Todorovsky, Graham - Timothy Dvorak, Patrick - Jake Miller,  Young Patrick - Walker Bryant,  Cabdriver - Gary Baseman,  Spencer - Daniel Hoffman, School Teacher - Lora Witty, School Children Extras in order of appearance - Kylie Young, Borden Lunyushkn, Cassedy Lorentzen, Leona Bryant

1st Assistant Director - Allie Levin
2nd Assistant Director - Scott Byrne

Camera Operator - Benjamin Plumb
Drone Operator - Tanner Gardner
Best Boy - Josh Beavers
Sound - Doug Beatty
Assistant Sound - Chris Brignola
Set Designer - Ashley Mccod
PA - Deborah Giannone
PA - Miranda Williams
Studio Teacher - Mathew Scollon
Studio Teacher - Heather Siembieda
Location - Jean Pierre Vanhoegaerden

St. Paul De Vence  "Pink Wine"
Leftover Cuties  "Through It All"
Damien Rice  "Cheers Darlin"
Laura Marling  "What He Wrote"

A special thank you to the following humans, without them this wouldn’t be possible:

Gary Baseman, Mi Ann Bennett, Scott Byrne, Jennifer Bryant, Leona Bryant, Ron Cruder, Garrick Ebbins, Jerry Galager, Marty Hebert, Karla Hoffman, Matthew LaPenta, Amy Lorentzen, Natalia Lunyushkn, Phillip Montgomery, Brandon Parker, Eric Sobeleski, Evgenia Todorovsky, Mary Tobin, Rick Tobin, Rabbi David Weiss and Sabrina Young




Conceptual cosmetic commercial for Arbonne Naturals.

Director, Jana Cruder was inspired to use this conceptual beauty piece as a platform to explore the reality of "We Are All Human" as a response to the underlying racial tensions heightened during the election process of late 2016.  In this concept piece Cruder explored the recognition of two women as they witness themselves in each others eyes.  Cruder decided to align with Arbonne International, a cosmetic brand who's ethos and natural products sync with SHIFT MEDIA'S mission.  A special thanks to Arbonne International and all the passionate talent that supported the creation of this piece. 

Director: Jana Cruder
DP: Eric Sobeleski
Glam: Lisa Chamberlain @The Rex Agency
Talent: Algo & Holly @Photogenics LA
Editing: Beast Chicago



Launching the Heartrise Movement required an all hands on deck approach. Jessie's vision for the future can be felt within moments of meeting her.  Her vision was "High On Heart".  She was sharing a meditation technique and also launching a lifestyle.  SHIFT supported branding design,  image creation, video content, visual art direction as well as social feed layout and content planning. Jessie then took her signature experience east to west coast on her Heartrise meditation tour. 

Book Design and Printing, Audio Book Recording & Mastering, Podcast Channel Set Up & Itunes Distribution, Website Shop, Amazon Book Distribution


VIDEO  by Jana Cruder




We started ground up with Aloha, together we supported the concept behind 3 different productions, two in LA and one in NY.  We worked with the client closely to craft the content shoots in a way to maximize deliverables by using multiple talent, and creating both stills and video elements over the course of each shoot day.  This provided the client both imaging for branding, packaging and media as well as social content for influencers.  All food purchased for the shoot was done locally at the farmers market and specialty food stores. No food was wasted and our crew was very happy to go home with leftovers. We minimized set design waste by working with pieces that existed on location as well as our crew's kitchens.     

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Jana Cruder created 4 beautiful imaging campaigns for Soko, a contemporary jewelery design company headquartered in San Francisco. Soko was founded on the belief that innovation can empower women, can connect markets, and can foster opportunities that change lives. 

"Soko is an innovation in global fashion and technology: A brand that connects consumers to global makers and handcrafted jewelry from the developing world. With Soko, you can discover incredible quality and creative ingenuity made in communities that exist outside of the digital economy. Brought to the global stage using our technology, Soko delivers you exceptional style with stunning handcrafted jewelry created by artisans in emerging economies, using upcycled materials."


TED X Santa Monica Portraits

Jana Cruder has been working with the TED organization locally in LA for 3 years now. Providing unique experiential photo booths for the attendees of the TED conferences as a gift to the community. Below is a selection of images from the 2015 Santa Monica TED conference.  Each participant walked away with a unique portrait of themselves branded with TED's messaging from the event. They were all asked the same question, if you had one face you could show the world what would it be?